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March 6, 2025

Should I Sell My Janitorial Services Business to a Search Fund?

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Selling your janitorial services business is a significant decision—and there's a unique type of buyer you may not have heard of that could make an attractive offer: a search fund. You've built your janitorial business through dedication, reliable service, strong reputation, and hard work; naturally, you want the best possible buyer who understands your operation, your team, and who will continue your legacy.

But selling to a search fund isn't exactly like dealing with other interested buyers. Many business owners find themselves asking: "What exactly is a search fund, and should I consider selling my janitorial services business to one?"

In this guide, we'll help you clearly understand:

  • What a search fund is and how it's different from other buyers

  • The pros and cons of selling your janitorial services company to a search fund

  • Understanding the typical valuation process for janitorial businesses

  • Practical steps you can take to make your janitorial business more attractive

  • How to know if a search fund is the right fit or if you should explore other potential buyers

Understanding Search Funds—What Are They and How Do They Work?

Search funds consist of individuals (often ambitious entrepreneurs) backed by investors who financially support their search to find, purchase, and operate established businesses with consistent profits and growth potential—exactly the qualities that most janitorial businesses have.

If this sounds unfamiliar—you're not alone. Yet, increasingly, search funds are looking to enter stable, recurring-revenue industries like commercial cleaning, facilities management, property maintenance, and janitorial services.

Typical Characteristics of Search Funds:

  • Buyer Profile: Usually younger entrepreneurs with MBA credentials or deep business experience, backed by investors who provide capital to acquire a business.

  • Objective: Goal is for the entrepreneur to operate and expand the purchased business, creating long-term value.

  • Hold Period: Generally 5–7 years, though variations exist depending on strategy and objectives.

  • Investment Approach: Emphasis on businesses with predictable, recurring revenue streams, healthy profit margins, stable client bases, and potential for growth.

Pros and Cons of Selling Your Janitorial Services Business to a Search Fund

Carefully weighing upsides and potential downsides will help you make an informed decision.

Advantages of Selling to a Search Fund:

  • Dedicated Proprietorship: Search fund entrepreneurs typically step into operational roles, focusing heavily on day-to-day management and growth initiatives.

  • Continuity: Owners often appreciate seeing their brand, legacy, and employees protected and sustained over time, as the intention is continued growth rather than restructuring and rapid exit.

  • Competitive Valuations: Search funds may offer competitive valuations for stable businesses with recurring revenue, proven client retention, clearly documented processes, and a proven operations team.

  • Faster and Smoother Process: Close alignment between seller and buyer missions can lead to smoother, more transparent transactions compared to private equity or certain strategic buyers.

Potential Downsides or Risks:

  • Less Experience in Your Industry: The entrepreneur leading the fund might lack direct janitorial services industry experience, making transitioning key relationships or frontline operational tasks riskier.

  • Dependence on Investor Approval: Although the searcher handles negotiations, final decisions typically require investor approvals, potentially prolonging the sales process.

  • Limited Immediate Cash Offer: Deals sometimes involve partial seller financing or earn-outs, impacting immediate liquidity needs. This factor depends heavily on the agreement's specifics.

How Search Funds Value Your Janitorial Services Business

When considering buying your janitorial business, search funds pay particular attention to:

  • Recurring Revenue Contracts: Monthly cleaning contracts, multi-year agreements, and regularly scheduled maintenance operations drastically increase your valuation.

  • Client Diversification: Reducing client concentration (dependency on few large contracts) strongly appeals to search fund buyers looking to limit risk.

  • Operational Stability: Smooth operations managed by experienced staff rather than being heavily dependent on you, the current owner, makes your janitorial service business more attractive and valuable.

  • Clear financial documentation: Clean and transparent financial records, well-maintained GAAP-compliant financial statements, and consistent profitability trends help you secure a premium valuation.

Let’s look at a simplified valuation example highlighting two hypothetical janitorial companies to demonstrate the importance of recurring revenue and customer diversification:

Attribute

Company A

Company B

Revenue

$4M

$4M

EBITDA

$800K

$800K

Contract Types

80% ongoing monthly contracts

80% one-time or irregular jobs

Customer Diversification

Many customers, none over 10% of revenue

Top customer accounts for 45% of revenue

Documentation & Operations

Clearly defined SOPs, well-trained managers

Owner heavily involved, minimal documentation

Valuation Multiple (approximate)

~4–5x

~2.5x

Estimated Company Valuation

$3.2M–$4M

$2M

Clearly, search fund buyers prefer well-documented businesses with recurring revenues and a diversified customer base. Company A attracts higher multiples because it instills buyer confidence, reducing perceived risk.

Practical Steps to Improve Attractiveness to Search Fund Buyers

If you're preparing your janitorial services business to stand out to search funds, start taking these actionable steps now:

Increase Your Recurring and Contracted Revenue:

  • Convert more project-based or one-time jobs into recurring service agreements.

  • Aim for longer-duration cleaning contracts and property management agreements (e.g., multi-year agreements, sustained relationships).

Diversify Your Client Base:

  • Avoid dependency on a small handful of large clients by expanding into different industry sectors or geographic areas.

  • Target stable sectors like healthcare facilities, manufacturing plants, commercial offices, and educational institutions.

Reduce Owner Reliance & Improve Operational Stability:

  • Document thorough standard operating procedures (SOPs) for cleaning techniques, quality checks, customer service solutions, invoicing, and payroll management.

  • Build a management layer beneath you, empowering supervisors and managers so daily operations flow seamlessly after ownership transitions.

Maintain Financial Transparency and Organization:

  • Ensure clean, GAAP-compliant financial statements, broken down by revenue stream and contract type.

  • Clearly separate personal expenses from business financials and streamline operational costs, showcasing solid profit margins.

How Do You Know If a Search Fund is the Right Buyer for Your Business?

Selling your janitorial services business involves finding the right match. The following criteria help identify whether a search fund might truly be your perfect fit:

  • Do you want to see your business grow, rather than being absorbed and rebranded beyond recognition?

  • Are you comfortable with a diligent, longer due diligence process involving transparency and detailed conversations around operations?

  • Is it crucial that your purchasing party commits to operating the business hands-on, benefiting your staff and customers in the long-term?

If you answered "yes," exploring opportunities to sell your janitorial services business to a search fund warrants careful consideration. However, if your priority is immediate cash upfront, or you're wary of operators with comparatively minimal industry experience, you may want to consider other potential buyers like established competitors or strategic acquirers.

Next Steps—Preparing to Sell Your Janitorial Services Business

Selling your janitorial business to a search fund typically involves a structured sequence:

  1. Connect with a Qualified Intermediary/Business Broker:

    • They're familiar with search funds, understand valuation drivers for janitorial businesses, and can strategically market your company.

  2. Conduct a Preliminary Valuation & Readiness Assessment:

    • Identify strengths and potential improvements within your business operations and financials to achieve premium valuation.

  3. Formulate a Comprehensive Exit Strategy:

    • Identify clear goals around timing, valuation expectations, ideal deal structure, and post-sale involvement.

Final Considerations

Search funds may not yet be as widely known as traditional buyer profiles for janitorial companies, such as larger industry competitors or private equity, but their distinctive mission aligns well with what many janitorial business founders genuinely value—ongoing legacy, attentive operational leadership, and new ownership committed to growth.

Understanding precisely what makes your janitorial business attractive, engaging proactively in preparation, and choosing carefully between different possible buyer groups enhances your ability to secure the best possible outcome.

Selling your janitorial company can be complex and emotional—but knowing exactly who you're selling to, and why a search fund buyer might make sense, helps clarify your journey. Whether you choose to sell to a search fund or another type of buyer ultimately depends heavily on your personal business exit goals and desired outcomes.

Schedule a Free Confidential Valuation Consultation to:

  • Understand current market valuation multiples for the janitorial services industry.

  • Discuss whether your janitorial business would be attractive to search fund buyers or other interested parties.

  • Get tailored recommendations specific to your unique business situation.

Taking the first step doesn't commit you—it simply informs you. It equips you to make confident, informed decisions as you consider selling your janitorial services business.

Preview potential buyers, for free

OffDeal leverages advanced technology and expertise to help small business owners achieve the same quality of M&A service previously reserved for large corporations. Our mission is to ensure every business owner has the opportunity to maximize their value when they're ready to sell.